AOR stands for "Agency of Record." In the realm of advertising and marketing, the Agency of Record is the designated agency responsible for managing and executing a client's advertising and marketing campaigns. The AOR is typically selected through a formal bidding process or by mutual agreement between the client and the agency.
Here are some key aspects of an Agency of Record (AOR):
Overall, the Agency of Record plays a crucial role in shaping and executing the client's advertising and marketing initiatives, driving brand awareness, customer engagement, and business success. The selection of an AOR is a strategic decision that requires careful consideration of the agency's capabilities, track record, and alignment with the client's brand values and objectives. So many agents are now using AOR's to just get a policy, make sure the agent and agency you are going to work with aligns with your wishes and has your best interest in mind.